How Prestige Plans to Scale Across Gurgaon, Noida and Delhi via JDAs
PRESTIGE is converting its Delhi-NCR breakthrough into a full-region strategy, and the Joint Development Agreement (JDA) route is central to how fast it intends to move. Bengaluru-based Prestige Estates Projects Ltd. has announced a significant expansion of its presence in the National Capital Region (NCR) by entering into a Joint Development Agreement (JDA) for a large-scale residential project in Gurugram. The company's most concrete move so far is in Sector 92, Gurugram, but executives have been explicit that this is only one piece of a wider NCR playbook that also covers Noida and Delhi.
The Gurugram deal itself is sizeable. Prestige Group has entered a Joint Development Agreement for a 17.2-acre residential project in Sector 92, Gurugram, with an estimated revenue potential of ₹4,200 crore. Prestige Group has partnered with landowner Sare Gurugram Private Limited to develop a modern residential community on a 17.212-acre site in Sector 92, Gurugram. The project is strategically located with close proximity to the Dwarka Expressway, a key infrastructure corridor that enhances connectivity to major business hubs and commercial centers. The saleable area works out to roughly 3 million sq ft, positioned largely in the 2, 3 and 4 BHK bracket.
Why JDAs, and why now? The answer lies in what Prestige has already proven in NCR without owning a single acre of legacy land bank in the region. Prestige group is planning rapid expansion in Delhi-NCR on the back of a near sellout of the first phase of its flagship project Prestige City in Indirapuram Extension, Ghaziabad, having sold more than ₹8,000 crore worth of inventory of a total of ₹11,000 crore in the first phase, prompting it to launch another phase called MayFlower, of around ₹2,200 crore gross development value (GDV). That single project reshaped the company's regional sales mix. In the first half of the financial year 2026 (H1 FY26), Delhi-NCR accounted for 45% of the company's total sales, surpassing its traditional strongholds of Bengaluru and Mumbai.
Company leadership has been direct about the intent behind the Gurgaon signing. A top executive said: "We are already working on some proposals in Gurgaon, Delhi as well as in Noida. Definitely we are there for a long term and looking at deepening and actually widening our footprint there. That is also why the company is planning to bring more inventory into the market." This is not framed as an opportunistic land parcel purchase; it is described as the first visible output of proposals that were already in motion.
Beyond Sector 92, the pipeline is already being quantified. Prestige Estates Projects plans to launch two new residential developments in Noida and Gurugram this fiscal year, expected to generate a combined revenue potential of approximately ₹6,800 crore and add roughly 8 million square feet of developable area to the company's portfolio. That is on top of the Sector 92 JDA, underlining that Gurgaon alone could see more than one Prestige-branded launch within the same cycle, alongside a parallel Noida entry that has yet to be formally unveiled.
The financial backdrop supports this pace of expansion. The ₹4,200 crore Gurugram acquisition is backed by Prestige Group's strong financial results — for the quarter ending December 31, 2025, the company reported a consolidated net profit soaring to ₹2,447 crore, a seven-fold increase from ₹322 crore a year earlier. On the operating side, Prestige Group's operations include a large pipeline of 128 ongoing projects covering 195 million square feet, alongside 313 completed projects spanning 206 million square feet across residential, commercial, and hospitality. That execution track record is precisely what JDA landowners in NCR are betting on when they hand over prime parcels instead of self-developing.
For homebuyers, the near-term takeaway is timing rather than certainty of price. Reports around the Sector 92 land indicate a launch expected mid-2026, with RERA not yet filed — buyers should verify registration before any payment beyond a refundable EOI. On competitive positioning, industry trackers note that the project competes with Signature Global and Elan in the sub-₹3 crore Gurgaon segment, but brings Prestige Group's CRISIL DA1 rating and delivery track record to a price point where such credibility has been rare. With Delhi and Noida proposals still being firmed up, NCR homebuyers can expect a steady drip of formal Prestige launch announcements through the rest of 2026.
