Prestige's Indirapuram Win Fuels Its Gurugram And NCR Expansion

Prestige Estates Projects Ltd entered the Delhi-NCR residential market for the first time with The Prestige City in Indirapuram Extension, Ghaziabad — a 62.5-acre integrated township. The bet paid off spectacularly: the company recorded sales exceeding ₹8,000 crore from an inventory valued at approximately ₹11,000 crore in the first phase of The Prestige City in Indirapuram Extension, Ghaziabad. Some reports peg first-year pre-sales even higher, with Prestige Group's debut residential project in the region, Prestige City Indirapuram, reportedly achieving more than ₹9,500 crore in pre-sales within its first year of launch.

The response was strong enough that Prestige didn't wait long to build on it. The developer sold more than ₹8,000 crore worth of inventory out of a total ₹11,000 crore in the first phase alone, which pushed the company to quickly launch another phase named MayFlower, valued at ₹2,200 crore in gross development value. That momentum has fundamentally shifted where Prestige sees its future growth. Delhi-NCR has become a larger market for Prestige Estates than Bengaluru, its home base, with the region accounting for 45 per cent of the total sales of the company during the initial six months of FY2026 — the highest figure from any Indian market.

The most concrete outcome of this confidence is a new Gurugram project. Prestige Group has partnered with landowner Sare Gurugram Private Limited to develop a residential community on a 17.212-acre site in Sector 92, Gurugram, close to the Dwarka Expressway, with a planned saleable area of approximately 3 million square feet. Industry estimates put the project's gross development value at around ₹4,200 crore, positioning it as Prestige's marquee entry into Gurugram's crowded but resilient luxury housing market.

Chairman and Managing Director Irfan Razack has framed the move as measured rather than opportunistic. He stated that this addition aligns with the company's strategy of strengthening its presence in key markets, emphasizing a measured approach focused on locations with improving infrastructure and long-term growth potential, alongside a commitment to disciplined execution and timely delivery. Senior vice president Praveer Srivastava has also pointed out that despite a broader residential slowdown, demand for developments from reputed, branded builders has held up in NCR.

Gurugram is only one part of a two-pronged push. Prestige Group has revealed plans to launch two new large-scale residential projects in Noida and Gurugram during the current financial year, together expected to generate nearly ₹7,000 crore in revenue and cover nearly 80 lakh square feet of developable area. Reports vary slightly on the exact revenue figure, with some pegging the combined Noida-Gurugram launches at closer to ₹6,800 crore, but the direction is consistent: Prestige is treating NCR as a long-term growth engine, not a one-off township play.

This expansion is happening against the backdrop of a much larger national launch pipeline. Prestige Estates plans to launch as many as 25 residential projects having 44.80 million sq ft of developable area, with an estimated gross development value of Rs 42,120 crore, spread across Bengaluru, Chennai, Hyderabad, Mumbai, Delhi-NCR and Goa. NCR's outsized 45% sales contribution, however, suggests it will command a disproportionate share of management's attention and future capital allocation.

For homebuyers, the entry of a large, listed, pan-India developer into Gurugram matters because it changes the competitive dynamic. The Delhi-NCR market, presently dominated by developers like DLF, Godrej Properties, M3M, and TARC, is set to see intensified competition as a result of Prestige's expansion. More branded supply on a well-connected corridor like the Dwarka Expressway typically means sharper product design, better amenity benchmarks, and more price discovery for buyers comparing options in Sector 92 and neighbouring micro-markets.

It's worth noting that the Gurugram project is still at an early stage. What is confirmed so far is the land size, location, JDA structure, estimated saleable area, and revenue potential, while launch pricing, unit mix, floor plans, possession schedule, and phase-wise rollout have not yet been clearly disclosed. Prospective buyers should treat current figures as indicative until Prestige files for RERA registration and announces an official launch date.