PRESTIGE CITY GHAZIABAD: THE LAUNCH THAT MARKS PRESTIGE'S NCR DEBUT

PRESTIGE Group has officially planted its flag in Delhi-NCR. The Bengaluru-headquartered developer, known for three decades of dominance in South India, has launched The Prestige City in Indirapuram Extension, Ghaziabad — its first large-scale residential township in the region. Prestige Estates Projects Ltd made a strategic foray into the Delhi-NCR residential market with a large-scale township development in Ghaziabad, spanning 62.5 acres in the Indirapuram Extension along National Highway 24, marking the company's first major residential development in NCR.

The groundwork for this launch was laid in March 2024, when Prestige Estates Projects Ltd acquired 62.5 acres at Indirapuram Extension in Delhi-NCR to develop a township with a revenue potential of Rs 10,000 crore, at an acquisition cost of Rs 468 crore including a revenue share with the landlord. This project was branded under the successful 'The Prestige City' format.

The first phase went on sale in early 2025 and the response has been aggressive. The first phase of the township includes two residential clusters, Oakwood and Mulberry, which together contribute a Gross Development Value of Rs 9,000 crore, offering 3,421 homes across 19 towers, with unit sizes ranging from 1,681 sq ft to 6,026 sq ft. Within days of opening bookings, the company sold 1,200 units worth Rs 3,000 crore within seven days out of the 3,421 units launched in the first phase.

The momentum has not slowed since. By late 2025, Prestige had sold more than Rs 8,000 crore worth of inventory out of a total of Rs 11,000 crore in the first phase, prompting it to launch another phase of the same project called Mayflower, worth around Rs 2,200 crore in gross development value. Once fully rolled out, the completed township is designed as 23 high-rise towers rising from G+41 to G+50 floors, with 4,041 units in total, alongside 25 acres of reserved green landscape, three experiential clubhouses, and an 8 lakh sq ft retail complex anchored by a Forum Mall.

Location is central to the pitch. Commuting from Prestige City is easy — the project sits right on National Highway 24 and near the Delhi Meerut Expressway, and metro users can drive five minutes to Vaishali or Noida Electronic City stations. The upcoming Blue Line extension to Mohan Nagar is expected to further tighten metro connectivity for the locality, while Anand Vihar Terminal and IGI Airport remain within comfortable driving distance.

The timing of the launch aligns with a broader upswing in Ghaziabad's housing market. According to PropEquity, new supply rose by 212% to 7,012 units in Ghaziabad in 2024 compared to 2,244 units in 2023, while sales rose 11% to 5,860 units; in the first three months of 2025 alone, Ghaziabad saw the launch of 1,400 units and sale of 2,184 units. Commenting on the entry, Chairman Irfan Razack said it is only the beginning, adding that the group is deeply committed to expanding its presence in NCR and confident The Prestige City — Indirapuram will set a new benchmark for the region.

The Ghaziabad debut has already triggered a wider NCR expansion roadmap. Riding on the near sellout of the first phase, Prestige is now planning new projects in Gurgaon, Delhi and Noida, with the developer stating it is already working on proposals in Gurgaon, Delhi as well as Noida. The group has already moved on this intent, entering a joint development agreement for a 17.212-acre parcel in Sector 92, Gurugram, with an estimated revenue potential of Rs 4,200 crore and a saleable area of around 3 million square feet.

For homebuyers, the Ghaziabad launch signals that PRESTIGE intends NCR to be a long-term market rather than a one-off project. With Phase 1 largely sold out and Mayflower already open, early movers into the remaining inventory get access to a brand with a four-decade delivery track record entering a locality still priced below comparable Noida and Noida Extension launches.