Prestige Doubles Down On NCR

Prestige Estates readies two NCR launches worth nearly ₹7,000 crore across Noida and Gurugram.

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Prestige Estates To Launch Two Housing Projects In Noida And Gurugram, Eyes ₹7,000 Crore Revenue

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Realty major Prestige Estates Projects is set to expand its footprint deeper into Delhi-NCR. Realty firm Prestige Estates Projects plans to launch two new housing projects in Delhi-NCR this fiscal with an estimated revenue of nearly Rs 7,000 crore as part of its expansion plan. He said the company would launch two new housing projects in Delhi-NCR this fiscal, one each in Noida and Gurugram. The total developable area in these two projects would be nearly 8 million sq ft, and the total revenue potential is estimated at Rs 6,800 crore, as per the company's latest investor presentation.

Speaking to PTI, Chairman Irfan Razack made clear the company's confidence in the region. "We are quite bullish on the Delhi-NCR market. We did sales bookings of around Rs 10,000 crore in the NCR market during the last fiscal". On demand patterns, he added that the customer is buying a real asset and investing for the long term and not short-term. If they have a need, they will invest.

This expansion follows the runaway success of Prestige's maiden NCR bet. In April last year, Bengaluru-based Prestige Group launched its first housing project in Delhi-NCR with a total revenue potential of around Rs 12,000 crore. Prestige Group entered the Delhi-NCR residential market with the launch of Prestige City Indirapuram, which received an encouraging response from buyers, and the project recorded more than ₹9,500 crore in pre-sales within its first year.

The momentum is reflected in company-wide numbers too. Prestige Estates achieved a record sales bookings of Rs 30,024 crore during the 2025-26 fiscal, up 76 per cent from the preceding year, and Razack said the company is targeting around Rs 35,000-36,000 crore of sales bookings this fiscal. Profitability has scaled alongside sales, with Prestige Estates Projects reporting that its net profit jumped over two-fold to Rs 1,195.5 crore last fiscal from Rs 467.5 crore in 2024-25.

On the broader launch calendar, Razack said the company has a launch pipeline of around Rs 58,000 crore for the current fiscal across major cities, but how many projects it ends up launching would depend on government approvals. The key monitorable for shareholders is the timely receipt of project approvals for the planned Noida and Gurugram launches.

On the ground, Prestige has already been laying groundwork in both markets. In Noida, the developer has been building out its Sector 150 presence along the Noida-Greater Noida Expressway, inside the 300-acre Sports City precinct, a stretch that benefits from Sector 148 Metro Station on the Aqua Line just minutes away, and the upcoming Jewar International Airport accessible in 35-40 minutes via the Yamuna Expressway. Industry reports have also pointed to Prestige scouting a separate project in Sector 62, Noida, expected to be located along National Highway 24. In Gurugram, brokerage reports indicate Prestige has tied up with a local partner for its first city project, with a location in Sector 92, Gurugram, on 17.212 acres, via a JDA with Sare Gurugram Pvt Ltd signed April 1, 2026, carrying a GDV of ₹4,200 crore.

The scale of the parent company underscores why this expansion is being watched closely. Prestige Estates Projects Ltd is one of the leading real estate developers in the country, having delivered 313 projects spanning 206 million sq ft, with a pipeline of 128 projects across 195 million sq ft. For homebuyers in Noida and Gurugram, the entry of a Bengaluru-origin, CRISIL-rated national developer with a proven NCR track record adds a credible, execution-focused option to markets that have historically been dominated by regional and local builders.

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FAQ

What exactly has Prestige Estates announced for Noida and Gurugram?
Prestige Estates plans to launch two new residential projects, one in Noida and one in Gurugram, during the current financial year, with a combined estimated revenue potential of nearly ₹7,000 crore and around 8 million sq ft of developable area.
Has Prestige launched any project in NCR before this?
Yes. Prestige entered Delhi-NCR with Prestige City Indirapuram in Ghaziabad, which had a revenue potential of around ₹12,000 crore and recorded more than ₹9,500 crore in pre-sales within its first year.
When will the new Noida and Gurugram projects launch?
Prestige has stated the launches are planned within the current financial year, though the chairman has flagged that timing depends on receiving the necessary regulatory and government approvals.
Are these projects RERA registered?
Not yet confirmed publicly. RERA registration typically follows final approvals and is expected closer to formal launch; buyers should always verify RERA status on the respective state RERA portal before making payments.
Why is Prestige expanding so aggressively into Noida and Gurugram?
The company reported around ₹10,000 crore in sales bookings from the Delhi-NCR market last fiscal, and Chairman Irfan Razack has said the group remains bullish on the region given strong buyer demand and long-term growth prospects.
What is Prestige's overall sales target for this year?
Prestige Estates is targeting ₹35,000-36,000 crore in sales bookings this fiscal, building on a record ₹30,024 crore achieved in FY2025-26, a 76% year-on-year increase.
How big is Prestige Estates as a developer?
Prestige has completed 313 projects covering more than 206 million sq ft across India, and currently has 128 ongoing and upcoming projects with a combined development potential of around 195 million sq ft.
What configurations can buyers expect in the new NCR projects?
Based on Prestige's existing NCR portfolio and reported plans, expect a mix of 2, 3 and 4 BHK apartments, positioned largely in the premium and upper-mid segment similar to its Noida and Ghaziabad offerings.
Will this launch affect property prices in Noida and Gurugram?
Large-scale entries by national branded developers typically lift buyer confidence and can push up benchmark pricing in the surrounding micro-market, as has been seen with other premium developer launches in these corridors.
How can I get early access or pricing details?
Since both projects are pre-launch, interested buyers should register with authorised Prestige channel partners for EOI updates, but should avoid paying beyond a refundable token before RERA approval is confirmed.

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